Building a Brand and User Experience With Ivan Savic

Ivan Savic, the Marketing Director at Fazi Company, is recognized as an expert in user experience and cultivating relationships with consumers and employees. With extensive experience in developing brand strategies, crafting marketing plans, managing communication integrated into the brand, and executing marketing activities, Savic brings invaluable insights to the table.

During a lecture as a part of Launcher project held on March 14th, Savic delved into the significance of branding, its essential role in business, and the utilization of tools to enhance user experience.

During the meeting with the participants, Ivan spoke about the importance of branding and improving the user experience, sharing his rich knowledge on the development and execution of marketing activities.